What isStaging?

Staging is the process of preparing any home for sale, regardless of price, condition or location.  Using a proven, professional set of guidelines your house is reviewed for compliance with preset standards, and any necessary modifications are made. Our experienced home stagers will work with you room by room and around the outside of your home to ensure that it is in the best possible showing condition.

When you get ready to place your home on the market for sale it becomes a product. Similar to a product on the shelf at your local store, the product has features and benefits as well as pluses and minuses, and COMPETITION. To compete with the competition in the marketplace you must be priced right and look better than the other products. Your home is no different, it is one of many homes for sale and you must present it, to the buyers, in the best possible light.

Buying a house is an emotional decision. Before making an offer, buyers need to be able to visualize themselves living in your home. A staged home makes this process easier and faster for buyers because a staged home has the following characteristics:

  

It has curb appeal. It is impeccably clean and in good repair. The color scheme and decorating appeal to a wide range of buyers. It is not cluttered, yet it is decorated enough to appear warm and inviting.It is depersonalized to focus the buyer’s attention on the positive features of the house, rather than on the seller’s belongings. Rooms are furnished to showcase their intended purposes. Living rooms look like living rooms, dining rooms look like dining rooms, etc.

National statistics support that Staged homes sell faster and for more money than non-Staged homes.

Staged homes look better than competing homes.

Agents recognize Staged homes as properties ready to sell and are more likely to show your home to clients.

Buyers view Staged homes as homes that have been well taken care of.

Appraisers are more likely to appraise Staged homes at full value.

Pictures of Staged homes look better than other homes. With 87% of homebuyers using the Internet to search for homes* - good pictures are A MUST!

*Source: NAR 2009 Profile of Home Buyers and Sellers